On November 20, 2013, Jay Z’s new fragrance will debut at Barney’s New York, accompanied by lots of fanfare and a media blitz.befitting the man himself. Named “Gold Jay Z,” the release culminates more than a year of hard work, perfecting the right scents to add to this signature debut fragrance, as well as indecisiveness about the perfect name for his fragrance. After running through, and rejecting, more than 3,200 possibilities for names, Jay Z grabbed the bottle containing the eau de toilette and proclaimed it to be gold. According to Parlux Ltd.’s Donald J. Luftus, the distributor of the fragrance, this gave rise to the name.
Packaged in a bottle with simple and clean lines and gentle curves for a look that is reminiscent of a flask, the fragrance was designed under the tutelage of Swiss perfumer, Ilias Ermenidis of Fermenich. Mr. Ermenidis stated that he wanted to capture the essence of Jay Z when he was choosing the scents to include in this fragrance. Along with the confidence and style this rapper turned entrepreneur exudes, he is also a vibrant and charismatic personality. These parts of his personality are successfully represented by various notes and strains that are present in his signature fragrance.
It is said to be a white alluringly luxurious fragrance with a fougere base. Layers of white cardamom, grapefruit and yellow ginger, along with a smattering of blueberry, are woven throughout. The heart of this sensual fragrance is infused with strains of cypress, lavender, vetiver and violet leaf. Rich and deep notes of teak, golden amber, bourbon vanilla and patchouli provide the finishing touch that melds the scents all together in a seamless and tantalizing fragrance. It is an elaborate mixture that suits a man who has many facets of his personality.
On November 29, which is also Black Friday, and just nine days after the debut of Gold Jay Z in New York, it will be available in 2,000 department stores across the country. Available in three convenient sizes, this fragrance will be high on the list of must-have gifts for the suave man.
In coordination of the nation wide release of Gold Jay Z, an expansive media campaign will ensue. Billboards across the country will feature ads about this highly anticipated fragrance. Digital devices will be emblazoned with it. Macy’s will feature unique windows that allow shoppers to interact with them as an advertisement of the fragrance.
In addition to debuting his fragrance at Barney’s New York, Jay Z is also collaborating with the esteemed store on a line of limited edition luxe products. These products were created as the result of collaborations with top designers in the industry, such as Balmain and Proenza Schouler. The recipient of the profits of this venture is not Jay Z, though. The Shawn Carter Foundation, a charity organization dedicated to helping socio-economically challenged individuals attend institutes of higher learning will receive 25% of the profits of the sales of these products.