Tag Archives: Diamond

How Much Does This Ring Cost?

As you know, I’m the marketing director for Raymond Lee Jewelers. As you should know, RLJ has a fabulous social team that posts new goodies to our social networks every single day. All the engagement ring eye candy you could want, on the daily! And I’d say 90% of the time, the piece we’re showing off that day on Instagram or Facebook is already listed for sale in the online showroom. So we like to share the link to that exact product, so fans and engagement ring hunters can shop to their heart’s content. We’re always happy to share the Read More →

Gemstones More Valuable Than Diamonds

Did you know that sometimes certain gemstones are more valuable than same quality diamonds? Even in the days of ancient culture around the world, a fine Emerald was considered higher in value even compared to the world’s hardest substance, a high quality diamond of the equal weight in carats. Emeralds are rare gemstones treasured for their hue, the color saturation of the stone. An Emerald’s saturation level is transparency and the purity of green color, level of other hues throughout the stone. An Emerald’s tone is ranked according to its characteristics of color from light to dark. Unlike diamonds, the Emerald Read More →

Uneek White Gold and Rose Gold Engagement Rings

White gold and rose gold engagement rings are a hot commodity right now. The two tone look is huge for bridal, and rose gold engagement rings have been on a hot streak for years now. The combo of romantic pink gold with clean and classic white gold is irresistible and unexpected. While the occasional customer wants a two tone combo with yellow gold, most brides who want to add colored gold are looking for a pop of pink. One of my favorite engagement ring companies, Uneek, is right on top of this trend. They created gorgeous two tone halos and Read More →

This Groupon Engagement Ring is Too Good to Be True

That’s not a joke. Despite your feelings on getting a Groupon engagement ring, the site can be used to score great deals. But that’s all relative, as vendor “Bliss Diamond” demonstrates. Why? Here’s why: $4000 for a 2 and a half carat engagement ring!? Sign me up! I’ll just hop in line behind the 40 other people (as of publishing time) that thought this deal was too good to pass up. But like your Mama always told you, if something seems too good to be true, it probably is. So how is this ring, which looks stunning and luxe, selling Read More →

Clarity Enhanced Diamonds: What Are They?

Readers, it’s time for some real talk. We are here today, to talk about the c-word. Clarity enhancement. Like that other c-word, it’s just as dirty when you’re not up front about it. Some women are fine with it, others appalled. But the importance lies in disclosing when you’re about to use it (you know, earmuffs, etc.) Clarity enhancement is the jewelry industry’s dirty word. If you’re going to treat your stones, then fine, so be it. But you need to disclose up front that your customers should go into the conversation knowing that the c word is going to Read More →