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The History and Popularity of Rolex Models

There are very few people in the Western world who aren’t familiar with the brand Rolex. The exclusive high-end watch maker is well-known for their fashionable and expensive timepieces. The Rolex brand was created in 1905 and is now the largest luxury watch brand in the world, producing more than 2,000 watches every day and enjoying annual revenues in the billions of dollars. The company was founded by Hans Wilsdorf and Alfred David in London, with the intention of utilizing the best Swiss techniques and combining them with a unique style that would eventually become world famous.

There are a number of features that have contributed significantly to the popularity of Rolex watches. In addition to driving many of the design features of the last century, Rolex watches offer a number of useful and practical features. These include:

Ceramic Bezels: Bezels are essential to the long-term structural integrity of a watch. Ceramic bezels make Rolex watches particularly scratch resistant and resistant to UV rays. Under normal circumstances UV rays from the sun can gradually break down the integrity of a watch. By utilizing ceramic in their bezels, Rolex has effectively removed that issue, which contributes to Rolex watches retaining their value over decades.

Water Resistant Casing: Rolex was the first watch maker to introduce the concept of a water resistant watch. In the early 20th century, the idea of a watch that could withstand depths of 100 meters was incredible, and this feature contributed significantly to the popularity of the brand.

Quartz-based timekeeping: Rolex was part of the initial research and development necessary to implement Quartz-based movement within watches. In the 1960s, Rolex joined with several Swiss watchmakers to create the “Beta 21 quartz movement”. Quartz-based timekeeping continues to be an industry standard to this day.

These groundbreaking features, along with many others, established Rolex as one of the premier watch makers in the world. However, it is the designs and models that Rolex has released over the years that has ensured the brand’s survival for over a century and has made Rolex watches arguably the best investment you can wear on your wrist. The following are a few of the models that helped catapult Rolex into the industry leader it is today:

Rolex Daytona:

Rolex Daytona 16523 Two Tone Zenith White Dial Watch

Rolex Daytona 16523 Two Tone Zenith White Dial Watch

The Rolex Daytona is arguably the most well-known and valued model ever made by Rolex. It was first developed in the 1960s and was hand-powered (as opposed to battery powered). Movie star Paul Newman was known to sport a Daytona, which contributed significantly to its popularity.


Rolex ceramic bezel submariner

The Submariner is Rolex’s signature water resistant model. The current models are waterproof up to 1000 feet and include glass that magnifies the faceplate for easier viewing. Although not cheap, the Submariner is known as one of Rolex’s more affordable options. Robert Redford and Johnny Depp are frequently seen wearing this model.

Rolex GMT Master:

The GMT Master is the brand most people commonly associate with Rolex watches. The distinctive red and blue adjustable hand was originally created for airlines like Pan-Am that wanted their crews to be able to keep track of two different time zones.

If you’re looking for a fashionable timepiece and price isn’t a concern, you should absolutely consider one of Rolex’s many models.

Watch of the Week: Rolex President Blue Dial

This week we’ve got the blues – the Rolex blues. This gorgeous yellow gold Rolex President blue dial watch boasts a unique face and diamond markers, and – of course – the presidential bracelet. But let’s let the watch do some talking.

pre owned Rolex president blue dial

There’s nothing like opposites attracting the way they do in jewelry and watches – pair colors from opposite side of the color wheel and you’re guaranteed a showstopper. The rich 18kt yellow gold of the case and bracelet set off the deep blue ombre enamel dial perfectly and create a classic look.


Now that this Day Date has your attention, allow it to direct your eyes to its generous helping of diamonds. Diamond markers and a diamond bezel ensure that you shine in style. We like that this Rolex refrains from diamonds on the lugs or bracelet with such a classic color combination.

Used Rolex presidential blue dial

This Prez’s bracelet is beautifully preserved, with nice tight links that add value and beauty to a pre owned Rolex. Also adding value? The pristine box and papers that come with this gorgeous watch. And in case you want to write it a love note after you’ve bought it, it also comes with a Rolex pen and pad of paper.

From Ancient Egypt to Contemporary Rolex: Meteorite Jewelry Stands the Test of Time

The expression, “There is nothing new under the sun,” takes on a whole new meaning when you consider the ancient ancestors of Rolex’s Meteorite Dial watches. In 1911, Egypt’s oldest known iron artifact, a 5,000-year-old iron bead, was discovered in a cemetery near Cairo.

Ancient Egyptian Iron Bead, oldest Egyptian artifact, ancient egyptian jewelry

via NBC News

Over 100 years later, meteorite scientists at the Open University in Milton Keynes, UK have finally confirmed–through a combination of tomography and a structural analysis–that this archaic trinket was handcrafted by the ancient Egyptians from meteorites. Research indicates that these early artisans hammered fragments of celestial iron into thin plates, before manipulating them into beads. Previous evidence placed iron smelting in the region millennia later! Evidence also suggests that the ancient Egyptians revered meteorites, considering them gifts from the gods because they fell from the sky. Some even believed meteorites were pieces of the gods themselves. So it’s no surprise that these heaven-sent space rocks–and iron in general–were strongly associated with power and status.

Rolex Tridor Masterpiece 18948 Meteorite Dial Diamond Bezel Watch

Rolex Tridor Masterpiece 18948 Meteorite Dial Diamond Bezel Watch

In fact, the region’s handful of iron artifacts were all discovered from royal graves, including Tutankhamun’s. Viewed as divine, objects made from meteorites were believed to ensure a smooth sojourn into the afterlife. As if we needed one more reason to love the Rolex Meteorite Dial line of elegant watches, what’s better than FastPass entrance through the pearly gates?

Watch of the Week: A Rare Rolex Chocolate Daytona

This week’s featured watch is nothing short of sick. The Daytona itself is a gorgeous and impressive watch. Its various color and metal iterations suit each wearer’s unique sense of style. Like the classics? Go for a yellow gold white dial Daytona on a strap. Like it luxe? Bracelet all the way, and a platinum Daytona might just be up your alley. If you’re a lady who loves the men’s watch look, we’ve got a black dial Everrose Daytona with your name on it. But the Rolex Chocolate Daytona is our new personal favorite.

Chocolate Daytona, Rolex chocolate dial, Rolex everrose daytona on strap

This gorgeous watch is a used Rolex we bought from a client last week in excellent condition. We could sit and marvel at the brightly polished Everrose case all day if the chocolate dial didn’t keep distracting us.

Rolex-Daytona, 116515LNChocolate Rolex Daytona, Rolex Cosmograph Daytona everrose

The dial features black Arabic markers, Everrose subdials, rose gold seconds track and rose gold hands (which are accurate up to 1/8th of a second – which you can also see from the fractions of seconds markers). The fixed black Cerachrom bezel is scratch resistant and UV-ray-proof, meaning it won’t ever lose its color. The bezel’s tachymeter engraving are painted rose gold to match the case.

Rolex daytona, rolex everrose daytona, chocolate and rose gold daytona, used daytona florida

A screw down crown and rose gold pushers ornament the side of the case.

Rose Gold Daytona on Strap, rolex daytona on strap, black strap rolex daytonaWe love the way the black leather strap ties the black ceramic bezel & markers together with the rose and chocolate. The rose gold Rolex Oyster deployant clasp is elegant and comfortable as always. To read more details on this watch, visit our listing for this Chocolate Daytona!

The New Rolex Daytona 2013 at Baselworld

Rolex, one of the most distinguished watchmakers in history, released its update to the iconic Daytona line, the new Rolex Daytona 2013. Though many insiders were disappointed the revered brand didn’t completely overhaul the design with a fresh, technologically advanced version, the stylish new color schemes are leaving many breathless with anticipation. Here are some of the exciting new changes, even if they are fewer than expected.

A Classic Look For an Elite Audience

Outfitted in platinum, the new Rolex Daytona 2013 is certainly a luxurious piece of machinery, one that only a select few clients can acquire. The ice blue dial is subtly tasteful, and embodies the cool style of Rolex, fifty years into this model’s legendary reign. A complementary chocolate brown hue frames the face, setting off both the pearlescent dial and the chrome-like sheen of the platinum band. Flattering on both men and women, this latest version will set collectors back roughly $70,000, so you better start saving.

Rolex Daytona 2013, Rolex Daytona, new Rolex watches Baselworld 2013

The Comfort of Familiarity

Of course, just because Rolex didn’t design a whole new Daytona doesn’t mean it’s somehow inferior in anyway. This beautiful timepiece boasts the same illustrious Rolex 4130 Calibre movement that you know and love. It’s simple, classic and infallible. There’s a reason Paul Newman sported this model as both an actor and a racecar driver. Plus, the oysterlock band and Easylink comfort extension are still available, standards that Rolex invented.

Rolex Daytona, new blue and brown rolex, platinum daytona 2013, rolex platinum

Even if you find yourself a bit disappointed that Rolex did not overhaul the Daytona’s design, rest assured this brand new beauty delivers in every other sphere of influence. It’s Rolex craftsmanship and modern style in an elite platinum package.