Category Archives: Buy Diamonds

Want to buy a diamond but you don’t know what you want or just don’t have any education on it? We are here to help. We want you to purchase the most amazing diamond without overspending. There are certain details you should always remember. Those would be Color, Clarity, Cut and Carat. If you are educated about these 4 C’s buying a diamond should be no issue.

Uneek White Gold and Rose Gold Engagement Rings

White gold and rose gold engagement rings are a hot commodity right now. The two tone look is huge for bridal, and rose gold engagement rings have been on a hot streak for years now. The combo of romantic pink gold with clean and classic white gold is irresistible and unexpected. While the occasional customer wants a two tone combo with yellow gold, most brides who want to add colored gold are looking for a pop of pink. One of my favorite engagement ring companies, Uneek, is right on top of this trend. They created gorgeous two tone halos and Read More →

GIA Certificates vs. EGL Certificates

When it comes to diamond shoppping, you’ll hear a lot about the 4 C’s. Cut, Color, Clarity, and Carat weight. But there are really 5 C’s you need to know about, and the 5th is Certificate. A diamond’s certificate can play a big part in its price and your piece of mind. Here’s why. What is a diamond certificate? A diamond certificate is a report issued by gemologists from a specific lab. The diamond is evaluated on several factors, including the stone’s measurements, clarity, color, polish, and brilliance, among others. Nearly every diamond, once mined, cut and polished,  gets a Read More →

Marquise Engagement Rings

For some reason the marquise gets a bad rap. It’s really not fair, because they’re incredibly beautiful when done right. True, one with the wrong cut will get “the bow tie” effect, where the center of the diamond’s facets look dark, like a black bow tie. But for the most part they’re lovely. It’s a very unique shape you don’t see that often anymore (they were basically the cushion cuts of the 70’s and 80’s though) making it perfect for the bride who wants something different. They’re also one of the shapes that appears larger than their carat weight, thanks Read More →

Clarity Enhanced Diamonds: What Are They?

Readers, it’s time for some real talk. We are here today, to talk about the c-word. Clarity enhancement. Like that other c-word, it’s just as dirty when you’re not up front about it. Some women are fine with it, others appalled. But the importance lies in disclosing when you’re about to use it (you know, earmuffs, etc.) Clarity enhancement is the jewelry industry’s dirty word. If you’re going to treat your stones, then fine, so be it. But you need to disclose up front that your customers should go into the conversation knowing that the c word is going to Read More →

4 Cute Ways To Announce Your Engagement

“WE’RE ENGAGED!!!” It’s the text/snapchat/Facebook post everyone hopes to receive from their long-term relationship-bound bestie. But what if you’re the bestie? What if it’s your sparkly new ring on that very important finger? Chances are you’ve had a secret Pinterest board for quite some time now (no shade, just jealousy. I had to preemptively-pin in public like some sort of animal.) Chances are you have a pretty definitive seasonally-dependent line up of possible color schemes. Chances are you know damn well which flowers are verboten from all arrangements. What I’m saying is, you’ve already started to put some thought into your Read More →

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