Like many of the luxury watch brands, Corum traces its roots to La Chaux-de-Fonds, Switzerland. It is no wonder Corum chose this small city to open their first store in 1955, as it has one of the richest history in regards to watch making. The two original founders, Simone Ries and Rene Bannwart decided to join with established watchmaker, Gaston Ries. These three great minds combined to create a company that relied on traditional craftsmanship but did not adhere to traditional watch design, which led to amazingly creative collections.
One example of Corums wonderfully refreshing innovation is its unique Liberty Eagle Watch. This watch featured a real $20 United States gold coin that was cut in half, a luxury movement was inserted and all three were inserted into a watch case. These watches tended to have an open case back so one could see and feel the gold coin in the back. This watch became an international best seller and established Corum as a true contender in the luxury watch market. Watch Repair.
As the decades wore on, Corum did not sit idly by they instead started to create a legacy of great watches. The Golden Bridge, Limelight, Romulus and the very popular Admiral’s Cup collections were all released and afforded Curom the ability to grow. Corums owed much of its success to its open minded attitude which is rarely seen in the luxury watch making industry; many established brands would baulk at trying something drastically different. Corum also has the unique ability to be flexible, which allows it to better respond to market trends.
In 1998 a majority interest in the company was acquired by successful businessman Severin Wunderman. Mr. Wunderman has personally taken part in the business aspects of the company but has worked hard on continuing Corum’s progressive attitude. In the meantime, the master watchmakers at La-Chaux-de-Fonds continue to produce the magnificent timepieces – including such masterpieces as the Minute Repeater and Minute Repeater/Tourbillon – which has garnered world wide recognition. Some of their most sought after pieces are the Admiral’s Cup, Golden Bridge, Ti-Bridge Titanium and the Padlock watch.
-Carlos at Raymond Lee Jewelers
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